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کلمات کلیدی: customer lifetime value
موارد یافت شده: 4
1 - An integrated model for customer equity estimation based on brand equity (چکیده)2 - The impact of brand equity on customer equity (چکیده)
3 - Investigating the Effect of Brand Equity on Customer’s Lifetime Value (Household Goods of LG Company in Mashhad City) (چکیده)
4 - A Robust Optimization approach to Customer Equity Maximization (چکیده)
